Más Que

By Target

Campaign Development | Digital & Photo Art Direction | Retouching Direction

Más Que was Target’s first campaign celebrating Hispanic Heritage Month. With an intention to build a stronger emotional connection and relevance with the Latinx audience, Target celebrated Hispanic Heritage Month with a marketing objective centered around telling authentic Latinx stories. I worked alongside BIPOC team members and allies to speak to the diverse community through language and cultural cues, reinforced empowerment and celebration.

Assigned roles included: Art direction for motion and still photography COVID- safe shoots, style guide development, art direction for Target.com and digital display.