Target x EssenceFest
Target x Essence festival
Creative Director: Loni Booker
Responsibilities: Craft an electrifying and memorable experience at Essence Festival to resonate with Black women and keep the convention center buzzing with energy.
The Target x EssenceFest experience was a resounding success. We exceeded our goals by honoring Black women, engaging them emotionally, and showcasing Target's offerings in a culturally relevant and inspiring manner. The experience left a lasting impact and strengthened our connection with the community.
Platform exposure: Broadcast, photography, organic/paid social, digital display, dotcom, and experiential.
Media:
Here's How Target and Essence Celebrated at a Festival to Remember
Motion & Photography
TARGET.COM LANDING PAGE & SHOPPING EXPERIENCE
