Black Beyond Measure 2021
Black Beyond Measure Campaign, Target, 2021
Senior Art Director: Loni Booker
Responsibilities: Art direction for motion, still photography (COVID- safe production), digital art direction for Target.com and digital display. Created the seasonal style guide.
In one of the most tumultuous years in our collective human history, we were tasked to develop a rich campaign that highlighted Target’s on-going commitment to uplift and support the Black community.
As a Senior Art Director, I worked to create the visual bridge from the broadcast spot to the digital extensions. With thoughtful leadership, I developed a visually connected journey from digital display to the Target.com landing page/shopping experience.
Motion & Photography
TARGET.COM LANDING PAGE & SHOPPING EXPERIENCE
