Black Beyond Measure Campaign, Inclusive marketing, Target, 2021

Senior Photo Art Director: Loni Booker, Nick Waldman, Bobby Rogers, James Miller

Associate Creative Director: Sheilla Sajady

Senior Copywriter: Shelby Lewis

Associate Creative Director: Sheilla sajady

Senior copywriter: Shelby Lewis

Responsibilities: Art direction for motion, still photography (COVID- safe production), digital art direction for Target.com and digital display. Created the seasonal style guide.

In one of the most tumultuous years in our collective human history, we were tasked to develop a rich campaign that highlighted Target’s on-going commitment to uplift and support the Black community.

As a Senior Art Director, I worked to create the visual bridge from the broadcast spot to the digital extensions. With thoughtful leadership, I developed a visually connected journey from digital display to the Target.com landing page/shopping experience.

TARGET.COM LANDING PAGE & SHOPPING EXPERIENCE

SOCIAL EXTENSIONS

Motion & Photography