2019-2020 Black-Owned Brands

for Target

Visual Strategy & Storytelling | Art Direction | Digital Art Direction

Before the “always on” Black Beyond Measure campaign launch in 2021, my team was assigned the Black-Owned Brands digital shopping experience. The initiative was part of Target’s early strategy to highlight Black-owned and founded products in the Target product family.

I led the creative and digital art direction, as well as the style guide development for Target.com, social and digital display.